Social Media Today posted a list of the 25 most useful SM Marking Blog Posts of 2010. Good read.
My fav is the 55 inforgraphics article. I looooove inforgraphics.
Tag: social media
Why is that airlines are teaching us what NOT to do in response to a Social Media crisis? The above is a good read about the whole Jet Blue vs. Awesome Flight Attendant Guy situation.
I love commercial production. From the development of the creative to the actual production of the spot. They can truly be mini movies and this is a great view into the creative and production process of one of the best ad campaigns in years IMHO. It’s a bit long but totally worth it.
Weiden+Kennedy are the creative minds behind the Old Spice campaign. Right now, I’m very jealous that I’m not working at an agency working on a campaign like this.
Recently, they started tweeting and “youtubing” responses to their fans and followers. BRILLIANT!
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Digital Marketing Depts own Social Media!!
At least that’s what this survey tells us.
I’ve been in some pretty heated debates about this subject and tend agree with the above graphic, but my friends in PR would totally disagree, or at least they did.
Ultimately, we’ve all discovered that social isn’t something that just one department can cover.
Here how it breaks down in my experience:
- Interactive Marketing wants to control the technology and monitor social.
- PR wants to control the message of social.
- Traditional Marketing wants social to be a part of a larger campaign.
- Agency wants social to match their billboards and tv ads and look purdy.
- Legal wants us not to get sued by social.
So it leaves us with a large committee of professionals all working together to make a social strategy that works. Baby steps. Baby Steps! And this works … for now.