Tag: Mobile

Googles Mobile SEO Algorithm Update Screams Responsive Web Design

Post author By Bobby Burdette
Post date June 18, 2013
No Comments on Googles Mobile SEO Algorithm Update Screams Responsive Web Design

A few days ago Google announced a change to their algorithm that really favors sites that are built using the best in class design patters of Responsive Web Design (RWD).

According to Search Engine Watch Google has really made the way you put together your mobile site even more important.

The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than direct them to an incorrect mobile-formatted page.

For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no

I think we all probably believe that RWD in some form or another is the future of the mobile web, but this move by Google might just be the update that the rest of the world needed to push the strategy into the main stream. Clients are used to SEO conversations and so explaining this to them and getting them to realize they need a new Responsive site, should be a no-brainer.

Tags Google, Mobile, SEO

Design Mobile

Sharp begins production of 1080p display for smartphones: 443 ppi crammed into a 5-inch LCD

Post author By Bobby Burdette
Post date October 1, 2012
No Comments on Sharp begins production of 1080p display for smartphones: 443 ppi crammed into a 5-inch LCD

The company has announced its LCD panel type 5 — a 5-inch full HD (1,920 x 1,080) display packing a Retina-busting 443 ppi (just trumping LG’s similar 440 ppi LCD). An outcome of its layer-reducing CG-Silicon technology, the smartphone-targeted screen goes into full-scale production this month and will be shown off at CEATEC Japan this very week.

My question is, what does this mean for how we design sites and apps? Will this force us even more to think about design as a CSS based design. Will it crush battery life? Will data loads be more insane than some already are?

My first take on this is just that. As designers we’ll need to consider the design to be as close to 100% CSS based as possible. Where it can’t be, then .svg would be the next answer. Make it so that the ONLY true “images” that get downloaded to a site are photographs. Yet another challenge in the ever changing world of web design.

Confessions of a Mobile Marketing Vendor | Digiday

Post author By Bobby Burdette
Post date June 11, 2012
No Comments on Confessions of a Mobile Marketing Vendor | Digiday

Not sure if any of you out there read DigiDay.com but it’s a great site with some quality articles and informatoin about the digital/interactive business. I would recommend putting it on your daily read list.

Todays headline grabbed my attention.

“Confessions of a Mobile Marketing Vendor” It’s a good read and very eye opening. I agree with most of what this guy/gal is saying, especially a bout how agencies are still trying to figure out mobile and how the “future” is really only about 12 months away. Check it:

How are agency approaches to mobile changing?

They’re investing in it now. They wouldn’t be growing their mobile teams unless they thought there was money there. For big agencies it’s still, to a certain extent, a bet on the future. But the future isn’t very far away — maybe 12 to 18 months. I am confident those agencies that aren’t very good at it will start to lose business now. It might not happen tomorrow, but it will happen sooner than people realize. If agencies think they can just move a couple of digital folks over to mobile, they’re wrong. That’s not how it’s going to work. You can’t just jump in to this area.

Read the rest of the interview here: Confessions of a Mobile Marketing Vendor | Digiday.

Tags Mobile, Mobile Web

Development

Adobe Labs releases “Shadow” to help with RWD

Post author By Bobby Burdette
Post date March 11, 2012
No Comments on Adobe Labs releases “Shadow” to help with RWD

Though it’s still a beta release, Shadow may well be the most useful thing Adobe has ever built for web developers, particularly those that have embraced responsive design. It’s no secret that, while responsive design allows developers to easily target a wide range of screen sizes, it adds a considerable amount of work to the development process. But with Shadow mirroring your website across dozens of devices at the same time, testing becomes simple and easy. It’s a bit like synchronized swimming for web browsers.

Read the rest here:
Adobe Shadow Simplifies Mobile Web Testing | Webmonkey | Wired.com.