Advertising Predictions for 2012 – WSJ.com.
I find it interesting that the WSJ would report about AD Trends of 2012, send me to facebook to read it.. then have this in the article (which i totally disagree with)
“Facebook finally jumps the shark,” says Mr. Khabie of Digitaria, using a television-industry idiom that essentially means it’s downhill from here.
Facebook won’t jump the shark… thats just silly. It might flatten out because everyone with a flipping computer is on here, but it will not see a loss of members.
If anything we’ll see more integration with other services through Facebook. Much like the WSJ article I’m referencing.
One prediction I do agree with is that of my boss Michele Fabrizi predicting:
Along with small screens on store shelves flickering with product promotions, kiosk-like machines will offer personalized “product suggestions,” says Michele Fabrizi, chief executive officer of MARC USA. “So if you want to buy the same shade of lipstick or even the same color of paint, it will be able to remind you what you purchased previously.”
Of course that prediction hinges on better, faster, and more robust mobile networks. It might now happen everywhere in 2012.. but it’s coming. Are you ready?