I read an article this morning and it’s one of the most depressing things I’ve read in a while. It’s depressing only because it’s so true. The last question/answer is the one that has been sticking with me the most:
If you were to start an agency from scratch, what would it look like?
You have to work out why you are doing what you do. If you want to make money, then there are two ways. Go to a big agency and just wait it out. Play by the rules, don’t try to change too much, but make the appearance that you are changing. Don’t fight for any real change or interesting work but enough not to get fired. But you probably have five years of that left. If you are lucky.
I find it amazing that we’re still 5 years out from agencies and their clients understanding digital. I thought we were 5 years out 9 years ago. Sigh.
Every now and then I see a glimmer of hope that things are progressing, but that usually gets quickly extinguished by something stupid like politics or ideas from a traditional creative POV that just reeks of “so 2004”.
I highly recommend reading this article. It’s excellent.